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John Pascoe is the founder of the Pascoe Law Firm, a dual-practice law firm in the Houston area…

If there’s one thing entrepreneurs love doing, it’s setting goals for their small business. This list is often…

Ready, set, get started with a quick and dirty fundraising plan!

It’s difficult to get your business off the ground when startup costs appear to be at an all…

In the old days of marketing, everything was so much more simple and direct. Companies bought ads for…

Does your company have a LinkedIn presence beyond your personal profile? It should. Even if you consider your…

Use customer development to better your product

Customer development is importunate because what customers tell you and what they actually do are two different things.

Build an Irresistible Brand by Connecting with Your Audience

A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the…

If you ask small business owners about their favorite ways to grow their sales and get new customers,…

Generating a Lead vs. Buying a Lead

Depending on the client, the product/service and the target audience, you should consider different tactics to generate leads for each.

These Are the Critical Soft Skills Every Entrepreneur Must Have to Succeed

I talk with entrepreneurs and business owners every day, and when conversations involve how they started their business,…

Most startup founders know that a great idea alone is worth nothing. Executing a great idea (and making…

Are you tired of them saying "I can't afford it"?

What is your closing rate like? If you want to get more clients to say “YES,” read this post now!

6 Ways to Master Your Startup's Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on…

Be Your Own Boss: I Started a Business and Here's How You Can, Too

The prospect of starting your own business venture can procure all kinds of doubts: How will I get…

Sorry shouldn’t be the hardest word

“Sorry.” Be prepared if you have to say it! Owning a small business can be tricky enough, but…

Startup Toolkit: Essential Resources for Entrepreneurs

Starting a new company is rewarding, exciting and completely overwhelming. Every new business endeavor comes with a host…

Award-Winning Photojournalist Linda Solomon Shares the Key to Winning in Business

StartupNation Radio is brought to you by Pappas Financial On this episode of StartupNation Radio, Jeff chats with…

How to Woo Ideal Customers (And Employees) With Your LinkedIn Company Page

Even if you don’t intend to use LinkedIn primarily for recruiting, the careers tab is still interesting to customers and leads.

The Future of the Future of Marketing (Not a Typo)

Marketing warms up the leads and sales supports that process and closes the deals.. Will that be the same case in the future of marketing?

Should Your Startup Hire a Full-Time or Part-Time Social Media Employee?

Entrepreneurs are notorious for wearing many hats during the early days of their startup’s business. One of these…

4 Conversion Rate Optimization Strategies to Increase Your Startup's Sales

It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on…

Restaurant Customer Service – How to Get Repeat Customers

A customer’s feedback about your restaurant is crucial to your success. After all, how are you going to know if your staff is doing the right things, for the...

How Do You Create a Digital Strategy to Reflect and Grow Your Personal Brand?

The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019…

9 Leading Entrepreneurs Share the One Decision That Changed Their Lives

These leading entrepreneurs and advisors in The Oracles share the decisions that led them to fulfillment and success. I listened…

The 3 Major Changes You Need to Make to Your Influencer Marketing Strategy

When you hear the phrase “influencer marketing,” what image pops into your head? If your first thought is…

In this article, you will learn what the Model Context Protocol is, why it exists, and how it standardizes connecting language models to external data and to...

The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800…

What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers

The following is excerpted from “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption” Copyright © 2019 by…

6 Ways to Make Your Startup's Tax Filing Season Easier

While there are individuals who instinctively understand the finer nuances of taxes (and as such plan year-round to…

What are you doing with your BtoB content, anyway?

What is really going on with your BtoB content strategy? The days of wishing, hoping and haphazard results…

The Power of Being an Entrepreneur Without a Paycheck

If you have small or nonexistent income, you are probably a new entrepreneur still in shock over the…

Create the Future Now in Order for Your Business to Succeed Tomorrow

The following is excerpted from “The Reinventionist Mindset: Learning to Love Change and the Human How of Doing It Brilliantly” by…

How a European Startup Increased Revenue by 14,315 Percent

Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world;…

Travel can be exhilarating, life-changing and reinvigorating. It can also be daunting. If you’re an entrepreneur, there’s nothing…

5 TED Talks That Will Inspire You to Start a Business

Starting a business can be exciting and terrifying all at once. You’ve found something you’re passionate about and…

10 Reasons to Patent Your Startup's New Invention

What would you do if your biggest competitor said your startup’s product infringes on its patent? What if…

Determining the ROI of Social Media Marketing

Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine…

Ready to Choose Your Business Structure? Entity Formations and Which One is Right for You

Incorporating is generally one of the best things a business can do to set itself up for success.…

Making the Most of your Warehouse Space

Warehouse Space: How to get optimal efficiency If you have warehouse space there is a good chance you…

How to Pitch a Shark: Everything You Need to Know

If you have an idea for a business, or if you already have a company of your own,…

7 Tips for Running a Business with a Family Member

Many people cannot imagine working or partnering with a family member. The idea of negotiating and communicating with familial…

Understanding What Your Metrics are Telling You

Today we talked with Robert J. Moore from RJMetrics on what key metrics all businesses should be monitoring. …

4 Traits of Great Business Mentors

There is no sense in going it alone in the startup world. You can reap benefits from a…

This Entrepreneur Talks About Forming a Community of Nomadic Creative Thinkers

Several years ago, photographer and journalist Jon Kalan and entrepreneur Michael Youngblood started hosting retreats for entrepreneurs, creatives…

10 Tips To Make Sure Your Financial Budget Will Succeed

How do you stick to your financial budget to ensure your business is a success? Start with these 10 tips!

How to Grow Your Business with Conversational Marketing

Conversational marketing, as the name suggests, is a marketing approach that seeks to leverage one-to-one conversations with prospects…

How to Staff a Strong Culture on a Shoestring Budget

Founding a successful startup is one of the hardest things an entrepreneur can do. Money is tight, talent…

No Two Clients Are Alike

If You Don’t Understand Your Client, You Won’t Be Able To Stand Your Client As a mom and…

Here's What Entrepreneurs Can Learn from Henry Ford

The following is excerpted from “Decisions: Practical Advice from 23 Men and Women Who Shaped the World” by Robert…