New Powerbeats Pro 2 & Nike collaboration is only skin-deep

Beats and Nike's hardware partnership puts branding front and center, adding logos, colors, and messaging while leaving the underlying earbud technology unchanged.Limited-edition Powerbeats Pro 2The limited-edition Powerbeats Pro 2 marks Beats' first hardware partnership. The release leans on design and marketing, even as it ties more closely into Apple's fitness ecosystem.Beats announced the collaboration on March 17. The company describes it as a crossover between sports, culture, and performance while keeping the underlying earbuds unchanged. Continue Reading on AppleInsider | Discuss on our Forums