Starbucks CEO admits the chain 'ran like a manufacturing facility' | Fortune

Brian Niccol said Starbucks isn’t really a coffee company, but it shouldn’t be a manufacturing company, either. The secret is something else.

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Starbucks CEO admits the chain 'ran like a manufacturing facility' | Fortune

Source: Fortune

Brian Niccol said Starbucks isn’t really a coffee company, but it shouldn’t be a manufacturing company, either. The secret is something else.

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